“好客山东一码通”联合山东美的开展跨界促消费

Group 1 - The core point of the article is the strategic cooperation between Shandong Cultural Tourism Group's Wenlv Cloud Company and Midea Group's subsidiaries in Qingdao and Jinan, aimed at promoting consumption through a cross-industry collaboration called "Midea Smart Home Appliances Fire March" [1][5] Group 2 - The "Good Guest Shandong One Code Pass" tourism annual card, launched by Wenlv Cloud Company, integrates over 170 tourism-related businesses across Shandong, allowing tourists to enjoy convenient travel experiences with a single code [3] - The card offers access to various attractions, including scenic spots, hot springs, golf courses, and cinemas, and has received positive feedback from users and partners [3] Group 3 - Midea Group's promotional event "Fire March" is a significant annual sales campaign, and the "One Code Pass" will be fully integrated into this event, providing added value to consumers [5] - Consumers purchasing Midea appliances worth over 20,000 yuan will receive a "Good Guest Shandong One Code Pass," which includes access to over 130 scenic spots and free movie screenings, potentially offering a total value of around 21,000 yuan [5] Group 4 - The collaboration aims to leverage consumer resources from both the home appliance and tourism sectors, as both industries target consumers who prioritize quality of life [7] - Future plans include expanding the cooperation framework to city and county levels, facilitating direct connections between home appliance companies and tourism attractions for promotional activities [7]