冰雪季再掀热浪：1.18亿人次上雪场、跨省“雪假”成新亮点

Core Insights - The State Council has approved and officially issued the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption," highlighting the government's commitment to boosting service consumption, particularly in the ice and snow sports sector [1][2] Group 1: Ice and Snow Sports Consumption - The 2025-2026 ice and snow season is showing strong momentum, with a total of 118 million visitors to ski resorts from November 1, 2025, to January 31, 2026, and inbound tourist flow increasing by 89.2% year-on-year [1] - Total consumption around ski resorts reached 69.15 billion yuan, with transaction volume growing by 6% compared to the previous year [1] Group 2: Policy Support and Accessibility - Multiple regions, including Jilin and Xinjiang, have introduced policies such as "snow holidays" for students, allowing them to enjoy free ice and snow activities at designated venues [2] - Transportation services have been optimized, with trial programs for "snow equipment convenience" on certain trains and enhanced luggage services at airports [2] Group 3: Community Engagement and Events - The 12th National Mass Ice and Snow Season has been launched in Changchun, with over 2,000 related events planned nationwide [2] - The focus on youth participation is evident, with the 2026 National Youth Winter Sunshine Sports Conference set to take place in Urumqi, featuring various ice and snow competitions [2] Group 4: Industry Development - The ice and snow sports and economy are entering a new phase of high-quality development, driven by policy support and market demand, leading to an extended industrial chain and diversified consumption scenarios [2]