加码“银发经济” 国寿、太保等头部险企竞逐“大康养”生态

Core Viewpoint - The aging population in China is rapidly increasing, with projections indicating that by the end of 2025, individuals aged 60 and above will reach 32.338 million, accounting for 23.0% of the total population, while those aged 65 and above will total 22.365 million, making up 15.9% of the population. This demographic shift is driving the growth of the elderly care industry, which is becoming a crucial component of the national social security system and a strategic focus for insurance companies [1][3]. Industry and Company Developments - The elderly care industry is characterized by both social welfare attributes and market potential, significantly influenced by national policies aimed at encouraging social participation and promoting integrated medical and elderly care services [3][4]. - The insurance sector is responding to the demand for elderly care by increasing investments in the industry, with 130 elderly community projects initiated during the 14th Five-Year Plan period [4]. - In 2025, over 10 elderly community projects were launched by various insurance companies, including China Life, Taikang Insurance, China Pacific Insurance, and others, indicating a growing trend in the sector [5]. - The "city center model" is emerging as a new choice for elderly care, with insurance companies shifting their focus from suburban locations to urban centers to provide better access to medical resources and proximity to family [6][7]. - Major insurance companies are competing to build a comprehensive "big health" ecosystem, integrating insurance payments, health management services, and capital investment to meet the complex needs of the elderly [8][9]. - China Life has initiated a "333 strategy" focusing on elderly care, health, and finance, with significant investments in health and elderly care projects across multiple cities [9][10]. - China Pacific Insurance has established a "big health" strategy, emphasizing a comprehensive ecosystem covering elderly care, health, and rehabilitation services [10]. - Ping An Insurance has upgraded its strategy to integrate financial services with elderly care, expanding its home care services to 75 cities and serving over 160,000 clients [10]. - Taikang Insurance has been active in the elderly community sector since 2009, with a significant presence across 37 cities and nearly 90,000 beds available [10]. - Insurance funds are increasingly penetrating the medical and elderly care sectors, with nearly 30 billion yuan invested in various sub-sectors, including biotechnology and medical devices, as of the third quarter of 2025 [11].