体育总局答21:正牵头研制赛事经济文件,今年赛事活动丰富
2 1 Shi Ji Jing Ji Bao Dao·2026-02-06 10:18

Core Viewpoint - The Chinese government is actively promoting the development of the sports event economy through policy support, pilot programs, and a focus on enhancing service quality in sports events [1][2][3] Group 1: Policy Initiatives - The State Council has included "holding sports events" in its key tasks for 2026, aiming to streamline the approval process and enhance safety management for large-scale events [1] - The General Administration of Sport is developing a comprehensive document to integrate and promote high-quality development in the sports event economy [1] Group 2: Pilot Programs - Since last year, pilot programs have been launched in 30 cities, including Shenyang, Hangzhou, and Jinan, to stimulate sports consumption and event economy [2] - In Hangzhou, a three-year action plan has been established to create a "City of Events and Shopping Paradise," promoting collaboration among various departments [2] - The sports authority plans to expand the monitoring of events that drive consumption, with a target of monitoring 1,947 key events by 2025, which are expected to generate 43.128 billion yuan in consumption [2] Group 3: Event Supply and Sustainability - A series of major events will be held this year, including the 6th Asian Beach Games and the World Women's Volleyball League, aimed at enriching the supply of sports events [3] - Initiatives such as "Sports Events in Scenic Areas" and "Travel with Events" will be implemented to integrate sports with tourism and commerce, thereby expanding the consumption market [3]