Pricier iPhones? Global memory chip crunch puts spotlight on Apple

Core Viewpoint - The global memory chip shortage is impacting the smartphone market, raising questions about whether Apple will increase prices or sacrifice profit to attract new customers [1] Group 1 - The memory chip shortage is a significant issue affecting the smartphone industry, particularly for major players like Apple [1] - There is a strategic dilemma for Apple regarding pricing: whether to raise prices in response to increased costs or to maintain lower prices to expand its customer base [1]