米兰冬奥，中国品牌拿下“首个”

Core Insights - The article highlights that Mengniu Dairy is providing dairy products for the Milan-Cortina Winter Olympics, marking the first time a Chinese dairy company has served an overseas Olympic event, showcasing "Chinese elements" on a global stage [3][18]. Product Offerings - Mengniu is supplying three key products: whole milk, lactose-free yogurt, and butter, designed to meet the nutritional needs of athletes [3][18]. - The product lineup is a systematically designed nutritional scheme that addresses basic nutrition, specific dietary needs, and diverse applications, ensuring athletes receive stable and precise nutritional support [5][20]. Nutritional Role - Whole milk plays a crucial role by providing high-quality protein and calcium essential for athletes' training and competition [5][20]. - The lactose-free yogurt has gained popularity among lactose-intolerant athletes, with positive feedback on its taste and health benefits [5][20]. - Butter serves as a versatile cooking ingredient in the Olympic Village's kitchen, indicating the depth of Chinese dairy products' integration into the Olympic catering system [5][20]. Supply Chain and Quality Assurance - The complexity of food supply at the Olympics requires robust logistics, storage, and emergency response capabilities, which Mengniu has demonstrated [8][23]. - Mengniu achieved EU food safety standards for all its products by 2021, becoming the first Chinese dairy company to do so, which supports its participation in international sports events [10][25]. - The company employs a comprehensive quality management system, integrating international standards and practices to ensure safety and quality throughout the supply chain [10][25][27]. Technological Advancements - Mengniu is leveraging digital technology for quality enhancement, including real-time monitoring of cow health and milk quality, and implementing traceability systems for product safety [11][27]. - The establishment of a "lighthouse factory" has improved production precision and quality stability, reinforcing Mengniu's commitment to high standards [11][27]. Brand Philosophy and Market Positioning - The brand's philosophy of "strong" aligns with the Olympic spirit of continuous self-improvement and excellence, positioning Mengniu as a reliable partner in the global sports nutrition market [12][28]. - Mengniu views its participation in the Olympics not just as a product supply opportunity but as a platform to validate its capabilities and innovation in meeting global standards [14][30]. Future Directions - The company is expanding its focus from basic dairy products to functional and medical nutrition, addressing specific needs for different demographics, including infants and the elderly [14][30]. - The growth of ice and snow sports in China reflects a broader trend of increasing participation and higher standards in related industries and brands [14][30].