Apple Scales Back AI Health Coach Plans
AppleApple(US:AAPL) PYMNTS.com·2026-02-06 11:43

Core Insights - Apple Inc. is scaling back its plans for an AI-based health coach, indicating challenges in monetizing health tracking services [1][2] - The initiative, known internally as Health+, will not be launched as a standalone service but will integrate features into the existing Health app over time [2][4] Group 1: Leadership and Strategy Changes - A leadership change occurred in Apple's health organization, with Eddy Cue taking over after Jeff Williams' retirement, emphasizing the need for faster progress [3] - Cue has identified competitors like Oura and Whoop as offering more appealing features, prompting a reevaluation of Apple's health offerings [3] Group 2: Product Development and Features - The AI health coach was delayed multiple times, initially planned for iOS 26 and later for iOS 27, which is set for September [4] - The service aimed to provide health reports and AI-driven recommendations using data from Apple Watch and external lab reports, with some video content repurposed for the Health app [4] Group 3: Competitive Landscape - Competition in health tracking is intensifying, with Samsung gaining ground and OpenAI launching "ChatGPT Health" for data analysis and feedback [5] - Apple is also developing an AI chatbot for health inquiries and plans for Siri to handle more advanced health questions in the future [5]

Apple Scales Back AI Health Coach Plans - Reportify