Aurora(US:JG) Globenewswire·2026-02-06 12:00Core Viewpoint - Aurora Mobile has announced a strategic partnership with Blurams Tec Limited to enhance customer engagement through its AI-driven platform EngageLab, aiming to support Blurams' transition from hardware sales to comprehensive service growth in the AIoT sector [1]. Company Overview - Aurora Mobile is a leading provider of customer engagement and marketing technology services in China, focusing on stable messaging services and digital transformation solutions for enterprises [8]. - Blurams Tec Limited is a global provider of smart video cloud platform services, offering "Smart Hardware + AI Cloud Platform" solutions across key markets [5]. Partnership Details - The collaboration will utilize EngageLab's Marketing Automation technology to create an intelligent user operation system, enhancing Blurams' service delivery and operational efficiency [1][4]. - EngageLab's solution includes Marketing Automation, AppPush, and Email services, designed to optimize user engagement throughout the customer lifecycle [4][5]. Market Strategy - Blurams aims to increase the adoption of its cloud services (SaaS) by focusing on superior user experiences, recognizing that sustainable growth depends on satisfying its existing user base [2]. - The partnership is expected to improve operational efficiency and inject new momentum into Blurams' global business growth [4]. Technological Impact - EngageLab's automated strategies will enhance user journeys at key lifecycle nodes, improving the timeliness and relevance of interactions through personalized service messages [5]. - The collaboration will leverage EngageLab's global resources to optimize cross-regional message delivery, significantly increasing the delivery rate of key service notifications [5].