搭上“跨境快车” “怀货”加速出海

Core Insights - The article highlights the transformation of local garment manufacturers in Huaiqi, Zhaoqing, through collaboration with the cross-border e-commerce giant SHEIN, marking a shift from "secondary OEM" to "primary supplier" status for local factories [2][3] Group 1: Industry Transformation - The "SHEIN Industry Belt Overseas Plan (Huaiqi Station)" aims to create a more efficient export bridge by uniting platforms, government, enterprises, and financial sectors to enhance supply chain expansion and local industry growth [2][3] - The local government emphasizes the need for dual openness and the implementation of the "Zhaomai Global" plan, which seeks to deepen the "cross-border e-commerce + industry belt" model [2][8] Group 2: Business Opportunities - Local garment manufacturers are eager to transition from being subcontractors to direct partners with SHEIN, with many already benefiting from the platform's guaranteed orders and clear payment cycles [3][4] - The number of registered garment businesses in Huaiqi has increased from 344 in 2020 to 1,028 by the end of 2024, indicating significant growth in the local industry [5][6] Group 3: Industry Structure and Support - Huaiqi has established a "geese formation" in its garment industry, with three leading companies driving growth for over a thousand registered enterprises and numerous family workshops [6] - The establishment of the Huaiqi Garment Association aims to address key challenges such as compliance with facility standards, financial support for upgrades, and skills training for workers [5][6] Group 4: Future Goals and Expansion - The Huaiqi Garment Association aims to cultivate 30 SHEIN primary supplier accounts, potentially doubling the annual output value of the garment industry to 4 billion yuan and creating an additional 10,000 jobs [7][8] - The county is focusing on building standardized factories, enhancing workforce training, and developing a three-tier employment service system to support industry upgrades [8]