必胜客南锣鼓巷店挂牌“北京中轴传说汇客厅”

Group 1 - The core theme of the event is "Fortune Chinese New Year," integrating the world heritage of Beijing's central axis with intangible cultural heritage from Dongcheng District, marking the eighth consecutive year of this initiative by the company [1][2] - The event features a special display of intangible cultural heritage items, including painted snuff bottles, clay figurines, and handmade crafts, enhancing the dining experience by merging traditional culture with modern dining [1] - The initiative aims to create a unique space that not only serves food but also promotes the living transmission of intangible cultural heritage, providing a new lifestyle context for cultural engagement [1][3] Group 2 - The event is designed to foster a deep connection between rich intangible cultural resources and the historical context of the central axis, using food as a bridge to enhance cultural vitality during the Spring Festival [3]