Core Viewpoint - The introduction of six new boarding passes themed around the Chinese white dolphin at Zhuhai Airport aims to enhance the airport's cultural and practical value, promoting Zhuhai as a romantic and happy city while integrating travel and cultural tourism [1][2][3] Group 1: Cultural Significance - The Chinese white dolphin, a national first-class protected animal, has been designated as Zhuhai's city mascot, symbolizing ecological friendliness and vibrant openness [2] - The new boarding passes feature designs that incorporate the white dolphin alongside iconic landmarks such as the Hong Kong-Zhuhai-Macao Bridge and the Sun Moon Bay, reflecting Zhuhai's marine ecological beauty and cultural characteristics [2] Group 2: Practical Enhancements - The new boarding passes have been optimized for practicality, with key information such as boarding gate, boarding time, and seat number presented in a larger font for better readability, particularly benefiting elderly and first-time travelers [2] - Both manual check-in counters and self-service check-in machines will offer the "blind box" experience, ensuring all travelers can participate in this surprise element [2] Group 3: Brand Development - The launch of the themed boarding passes is a significant step in Zhuhai Airport's strategy to deepen the integration of transportation and cultural tourism, embodying the brand essence of "Zhuhai Airport · Happy Flying" [2] - This initiative aims to create a full-chain IP experience, allowing travelers to take memorable photos with the themed boarding passes alongside airport sculptures and light boxes, enhancing the travel experience [2][3]
珠海机场启用白海豚主题盲盒登机牌 城市IP赋能出行新体验
Zhong Guo Min Hang Wang·2026-02-06 13:45