阿里砸30亿给千问拉用户，结果微信屏蔽自己免单活动又崩了，用户体验大打折扣

Core Insights - Alibaba's Qianwen APP launched a "30 billion free order" campaign to attract users, offering significant benefits but faced initial challenges including WeChat link blocking and system failures [2][4] Group 1: Campaign Details - The campaign offers users a 25 yuan no-threshold free order card, usable for Taobao flash purchase orders, with a maximum discount of 25 yuan per order [2] - Users can earn additional free order cards by inviting new users, with a maximum of 20 cards obtainable through referrals, and a chance to win a valuable AI lifestyle card for inviting three new users [2] - The total 30 billion yuan in red envelopes includes 20 billion yuan in free order cards and 10 billion yuan in cash red envelopes, with the cash component still in the "coming soon" phase [2] Group 2: Initial Challenges - The campaign faced issues such as WeChat blocking the sharing link, requiring users to switch to third-party browsers for access, which reduced sharing convenience [2] - Users in various regions experienced system failures, with issues like unclickable activity pages and manual steps in the ordering process, negatively impacting user experience [2][4] - Despite these challenges, the campaign achieved over 1 million orders for milk tea within three hours of launch [4] Group 3: Competitive Context - The scale of Alibaba's 30 billion yuan red envelope campaign significantly exceeds that of competitors, with Baidu at 5 billion yuan and Tencent at 10 billion yuan [4] - However, the marketing effectiveness was hindered by sharing channel restrictions, system stability issues, and cumbersome operational processes, leading to suboptimal user experiences [4] - Reports indicated that the surge in order numbers led some milk tea stores to temporarily close due to overwhelming demand [4]