东鹏饮料：2026年作为赛事大年，公司正结合全年赛事周期进行系统性规划

Core Viewpoint - Dongpeng Beverage (605499) is strategically planning for brand marketing opportunities in 2026, which is expected to be a significant year for events, focusing on systematic planning throughout the year [1] Group 1: Brand Marketing Strategy - The company aims to prioritize "efficiency first" in its future brand expenditure rather than blindly increasing the budget [1] - The core strategy involves researching diverse marketing methods to achieve effective brand communication and product sales conversion [1] Group 2: Event Evaluation and Planning - Currently, the company is assessing the audience match and return on investment for various events [1] - Future collaborations will be advanced steadily based on this planning to ensure that every expenditure effectively reaches the target consumer group, maximizing brand marketing value [1]