Big Tech Core: New Burney ETF Packs Apple, Nvidia, Google, Broadcom Punch

Core Insights - The BRES ETF employs a factor-based investment strategy that adapts to changing market conditions, focusing on growth, valuation, profitability, quality, and momentum [1] - The strategy incorporates digital footprint analysis using alternative data signals to identify companies with revenue potential not captured by traditional financial analysis, particularly favoring large-cap technology firms benefiting from structural growth themes like AI, cloud computing, and semiconductors [2] - The ETF aims for diversification with a portfolio of 80 to 100 stocks, which is broader than some separate accounts, and includes portfolio rebalancing to help reduce capital gains taxes for investors [3] Company Strategy - Burney's President, Lowell Pratt, stated that the firm's core competency lies in managing equity investments, and this strategy is being expanded into ETFs to reach a larger client base in a tax-efficient manner [4] - The fund was created through a tax-free conversion to facilitate the transition for existing clients [4] - BRES is entering the competitive U.S. equity ETF market, where differentiation is based on factor methodology, portfolio construction, and cost efficiency, utilizing both traditional quantitative research and alternative data sources [5]