7.9万笔补贴撬动2.3亿元消费

Group 1 - The core point of the news is the successful implementation of the old-for-new appliance and digital product subsidy program in Zhangzhou, which has significantly boosted consumer spending and sales in January 2026 [1][3] - The program has led to the sale of 79,000 related products and the issuance of subsidies exceeding 31 million yuan, directly driving consumption by 230 million yuan [1][3] - The initiative has expanded its coverage, attracting 1,111 merchants and launching 39 service mini-programs, contributing to a strong start for the new year in the consumer market [3][11] Group 2 - As of January 31, the total number of transactions under the old-for-new appliance subsidy program reached 34,000, with subsidies amounting to approximately 17 million yuan, resulting in 120 million yuan in appliance sales [3][11] - The program has also included smart glasses in the subsidy range, leading to a notable increase in sales of smart wearable devices at Xiaomi stores in Zhangzhou [3][11] - The local commerce bureau plans to continue optimizing the subsidy application process to ensure that policy benefits reach consumers effectively, supporting high-quality economic development in Zhangzhou [3][11]