NFL plans to have discussions with partners outside of core media for live games, media chief says

Core Viewpoint - The NFL is exploring partnerships with non-traditional media companies to sell live game rights, indicating a shift towards digital platforms in response to changing media consumption habits [1][2]. Group 1: NFL's Strategy - NFL Media chief Hans Schroeder stated that the league is open to discussions with various media companies, both large and small, to understand potential partnerships for live game broadcasts [1][2]. - The NFL previously sold a week one game to YouTube for approximately $100 million, showcasing a willingness to experiment with digital platforms [2]. - The shift towards streaming has positioned digital platforms as significant competitors to traditional broadcast TV, which has historically been the NFL's primary distribution method [2][3]. Group 2: Market Dynamics - The emergence of large digital platforms capable of reaching broadcast-level audiences has created more options for the NFL in terms of media partnerships [3]. - The NFL aims to evaluate all available options to determine the best model for its fans and teams moving forward [2].