視洞科技 x EngageLab：以智能化运营驱动全球增长，释放IoT全生命周期服务价值

Core Insights - The article discusses the strategic evolution of Blurams Technology in the smart security and IoT sector, emphasizing the transition from broad coverage to deep service enhancement to improve user experience and satisfaction [1][2]. Group 1: Company Strategy - Blurams Technology aims to enhance service experience and user satisfaction by integrating hardware and cloud services into a complete ecosystem [1]. - The company recognizes the need for operational efficiency and service experience improvements to maintain its industry-leading position as it expands its market presence [2]. - The collaboration with EngageLab is intended to explore new benchmarks in automated operations within the IoT industry [1][2]. Group 2: Operational Enhancements - The focus is on deep collaboration between hardware and services, leveraging high user recognition of Blurams' products to promote value-added services like cloud storage and remote management [2]. - The company seeks to upgrade service response through automation tools to meet high standards of real-time and precise service delivery for diverse user needs [2]. - Blurams aims to establish a seamless service experience across multiple global time zones, ensuring timely support for users worldwide [2]. Group 3: EngageLab's Role - EngageLab's Marketing Automation (MA) is implemented to enhance operational strategies, ensuring efficient execution and precise user engagement [4]. - The automation system allows for a full lifecycle of service flow, automatically sending care content to users when they have potential service needs, ensuring continuity of service [4]. - A multi-channel strategy using AppPush and Email is employed to deliver timely security alerts and detailed service reports, ensuring users receive information regardless of their location [4]. Group 4: Value Validation - After deploying EngageLab MA, Blurams' global operations have significantly improved, enhancing service timeliness and user experience [5][7]. - The precision of engagement strategies has led to a notable increase in cloud service subscriptions and accessory repurchase rates [7]. - Automation has optimized human resources by freeing the team from repetitive tasks, allowing them to focus on creative brand growth strategies [7].