北京“菜篮子”，拎得稳稳的（新春走基层）

Core Viewpoint - The New Agricultural Products Wholesale Market in Beijing, known as Xinfadi Market, plays a crucial role in supplying a wide variety of fresh produce to consumers, with a focus on enhancing supply chain efficiency and expanding product offerings through strategic partnerships and innovative sales channels [2][3][6]. Group 1: Supply Chain and Production - The market operates on a model that integrates production bases across the country, ensuring a steady supply of high-quality vegetables and fruits, with a focus on collaboration with local farming cooperatives [3][5]. - Li Jun, a leading eggplant wholesaler, has established seven production bases since 2013, covering 1,600 acres and collaborating with over 30 rural cooperatives, which helps in achieving a daily sales volume of approximately 30 tons of eggplants [2][3]. Group 2: Product Diversification and Quality - The market has expanded its offerings to include international products, such as durians from Thailand and Malaysia, reflecting a shift towards premium consumer preferences and global sourcing [4][5]. - The introduction of the International Durian Pavilion highlights the market's commitment to providing high-quality exotic fruits, with sales of durians reaching over 100 million yuan quarterly [5]. Group 3: E-commerce and Sales Channels - The rise of live-streaming e-commerce has transformed the market's sales approach, allowing for rapid delivery of fresh produce, with a reported annual sales exceeding 100 million yuan since 2023 [6]. - The market has established partnerships with major logistics companies to ensure efficient delivery services, enhancing customer experience and accessibility to a wide range of agricultural products [6].