农村电商加快发展——希望田野更有活力（视线）

Core Insights - The rapid development of rural e-commerce in China has established a three-tier electronic commerce service and logistics distribution system at the county, township, and village levels, significantly contributing to farmers' income and rural consumption growth. By 2025, the national rural online retail sales are expected to grow by 6.7%, with agricultural product online retail sales increasing by 9.9% [1]. Group 1: Rural E-commerce Development - Rural e-commerce has transformed the accessibility of goods, allowing for direct delivery to villages, enhancing the quality of life for residents [1][4]. - The integration of logistics services, such as the collaboration between public transport and courier services, has improved delivery efficiency and reduced costs for both courier companies and local transport services [3][6]. Group 2: Case Studies in Rural Areas - In Inner Mongolia, a new model combining passenger and freight services has been implemented, allowing for the delivery of parcels to remote areas, which has increased the income of local postal workers [3][4]. - In Liaoning, the establishment of village-level courier stations has facilitated the last-mile delivery of goods, encouraging more residents, including the elderly, to engage in online shopping [6][7]. - In Shanxi, the rise of live-streaming e-commerce has significantly boosted local farmers' incomes, with one farmer reporting sales exceeding 30,000 yuan in a single day through live broadcasts [8][9]. Group 3: Economic Impact and Future Prospects - The e-commerce sector in Shanxi has evolved, with over 1,000 e-commerce companies established, creating employment for over 60,000 people, and contributing to a projected 25 billion yuan in agricultural e-commerce sales by 2025 [10][11]. - Policies supporting logistics cost reductions, such as subsidies for local shipments, have been instrumental in enhancing the competitiveness of local agricultural products in broader markets [10][11].