Core Insights - The State Administration of Radio and Television (SARFT) plans to implement the "Micro Short Drama Development Management Measures" to promote micro short dramas and boost service consumption [1][3]. Group 1: Market Projections - By 2025, it is projected that 33,000 micro short dramas will be released, with nearly 700 million domestic users [3]. - The market size for micro short dramas is expected to exceed 100 billion yuan by 2025, doubling from 2024 [3]. Group 2: Policy and Regulation - SARFT aims to balance the promotion of micro short dramas with content safety and fair market competition, fostering innovation and creating a healthy industry environment [3]. - The "Micro Short Drama +" action plan will be implemented to empower various sectors such as culture and tourism, sports, and agriculture, focusing on business integration to expand service consumption [5]. Group 3: Technological Integration - The integration of technological and industrial innovation is emphasized, utilizing new technologies like artificial intelligence to create new service consumption scenarios and unlock potential [7]. - There is encouragement for service exports, aiming to promote outstanding micro short dramas internationally [7].
3.3万部、7亿、破千亿元！“微短剧+”赋能多业态 催生新场景激活消费潜能
Yang Shi Wang·2026-02-07 03:02