Shenzhen Mingdiao Decoration (SZ:002830) Hua Xia Shi Bao·2026-02-07 04:32Core Viewpoint - On February 5, 2025, Shenzhen Mingdiao Decoration Co., Ltd. (002830.SZ) experienced significant stock volatility, hitting a peak of 34.05 CNY per share before closing at the daily limit of 27.86 CNY after a series of four consecutive trading days of price increases [2][4]. Group 1: Company Dynamics - Mingdiao Decoration has recently established two new companies, one of which focuses on artificial intelligence, indicating a potential shift towards digitalization or new business ventures [2][5]. - The company has a strong market position, targeting mid-to-high-end clients with services including residential design, engineering construction, and customized wood products [3][5]. - The founder, Lan Jixiao, retains a significant ownership stake of 22.55% in the company, which was founded in 1999 and went public in 2016 [3][5]. Group 2: Financial Performance - For the first three quarters of 2025, Mingdiao Decoration reported a revenue of 438 million CNY, reflecting a year-on-year decline of 2.09%, with a net profit of 15.90 million CNY, down 1.21% [5][6]. - The company has been focusing on enhancing service quality and has introduced a high-end comprehensive service brand aimed at young, high-income households [5][6]. Group 3: Digital Transformation - Mingdiao Decoration has made strides in digital transformation, launching the Mingdiao SAAS digital home decoration platform, which integrates cloud computing, AI, big data, and IoT technologies [6]. - The company claims to be a pioneer in digital transformation within the industry, having started exploring digital home decoration paths as early as 2008 [6]. - However, the R&D expenditure for 2024 was reported at 4.59 million CNY, a decrease of 39.13% year-on-year, primarily focused on new materials and the digital home decoration platform [6].