Di Yi Cai Jing Zi Xun·2026-02-07 08:45Core Viewpoint - JD's subsidiary, Seven Fresh Kitchen, has made significant progress in its expansion strategy, launching in five cities and planning to cover all second-tier cities by 2026 [3][4]. Group 1: Expansion Strategy - Seven Fresh Kitchen has launched in Beijing, Shanghai, Guangzhou, Shenzhen, and Harbin, with plans for further expansion in 2026 [3]. - The company has initiated a nationwide partner recruitment plan, focusing on key regions such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta [3][4]. - The shift in operational model allows for quicker store openings and reduces financial and human resource risks by adopting a light-asset model [4]. Group 2: Operational Adjustments - The operational model has transitioned from JD managing overall operations to a focus on supply chain and standards, with partners responsible for local operations [4]. - The company has updated its product offerings, including becoming the first online provider of elderly meal services in Beijing and planning to expand services to hospitals and schools [5]. Group 3: Performance Metrics - After six months of operation, the efficiency of the first store has improved significantly, with a reduction in staff needed to handle peak hours [6]. - The store has seen a 30% increase in orders since joining platforms like Meituan and Taobao [6].