Weight-loss drugs to compete on biggest stage with Super Bowl ads

Core Insights - Companies are investing millions in celebrity-filled advertisements for weight-loss drugs, such as Novo Nordisk's Wegovy, during the Super Bowl to reach one of the largest global audiences of the year [1] Group 1 - The focus is on direct-to-consumer sales of weight-loss drugs [1] - Novo Nordisk's Wegovy is highlighted as a key product in this advertising push [1] - The Super Bowl is expected to provide a significant platform for these advertisements due to its large viewership [1]