重庆“乐购新春”启幕 美心红酒小镇“乐购小镇”花式融旅消费迎新春

Core Viewpoint - The "Le Gou New Spring" promotional activities in Chongqing aim to stimulate urban and rural consumption by integrating resources from various sectors such as commerce, culture, tourism, and agriculture, creating a vibrant festive shopping atmosphere [1] Group 1: Promotional Activities - Chongqing is launching a series of "Le Gou New Spring" activities to enhance consumer spending during the Spring Festival, focusing on diverse measures like benefits for citizens, upgraded shopping experiences, and cultural activities [1] - The "Le Gou Town" theme event at the Meixin Red Wine Town is a key initiative, utilizing a New Year goods market to promote local specialties and create job opportunities for the community [3] Group 2: Food and Dining Enhancements - The scenic area is enhancing its food offerings by introducing immersive hot pot dining experiences and upgrading the menu at the "Pangzi Li" fast-food restaurant to attract more visitors and boost consumption [5] - The goal is to create a consumption loop where visitors can shop for New Year goods, enjoy local cuisine, and appreciate the scenic beauty [5] Group 3: Cultural and Tourism Integration - Meixin Red Wine Town is leveraging the Spring Festival to launch comprehensive cultural and tourism activities, including sightseeing, intangible cultural heritage experiences, and folk performances [7] - The scenic area is designed to provide a full-day experience with various attractions and activities, enhancing the overall visitor experience [7] Group 4: Economic Impact and Future Plans - The "Le Gou Town" event exemplifies the grassroots implementation of Chongqing's consumption promotion strategy, linking agricultural production with end-consumer markets and enhancing local employment [9] - Future plans include optimizing event content, expanding benefits for citizens, and collaborating with more market participants to enrich consumer offerings and innovate shopping experiences [9]