农文旅融合点燃年味消费 第二届宁乡市流沙河镇花猪节开幕

Core Viewpoint - The second Flower Pig Festival in Liushahu Town, Ningxiang City, focuses on industrial revitalization, brand building, and festive consumption, creating a comprehensive rural revitalization event that integrates cultural display, product sales, and industrial cooperation [1][2]. Group 1: Event Overview - The main venue for the Flower Pig Festival is set in Liushahu Town's Jin Street, with brand activities also taking place in various locations including the Runze Garden community in Yuelu District and Changsha Huanghua International Airport, achieving urban-rural linkage and online-offline integration [2]. - Attendees can enjoy culinary demonstrations, traditional customs like writing "Fu" characters and paper-cutting, and taste freshly cooked flower pig dishes, along with one-stop shopping for flower pig gift boxes, cured meats, and other festive products [2]. Group 2: Industry Development - A signing ceremony was held between the Liushahu Town People's Government and several organizations, marking a new phase in the cooperation of the flower pig industry for rural revitalization projects [5]. - Ningxiang Flower Pig, recognized as a millennium-old breed and a national geographical indication product, serves as a "golden business card" for rural revitalization in Liushahu Town [5]. - The town is actively promoting a development strategy centered on "industry-driven town and brand-strengthened town," focusing on the flower pig industry and leveraging flower pig culture and leisure dining to create a "Flower Pig Town" that integrates themed farms, cultural exhibition halls, and specialty product sales centers [5]. - The successful hosting of the Flower Pig Festival not only showcases the Ningxiang Liushahu flower pig brand but also exemplifies the town's efforts in deepening the integration of agriculture, culture, and tourism while exploring paths for the revitalization of specialty industries [5].