被欧盟认定存在上瘾式设计,TikTok回应
Di Yi Cai Jing Zi Xun·2026-02-07 15:05

Core Viewpoint - The European Commission has concluded that TikTok's design violates the EU's Digital Services Act due to its "addictive" features, prompting a formal investigation into the platform's measures to prevent illegal content and protect minors [2][3]. Group 1: Investigation Findings - The European Commission's preliminary findings indicate that TikTok has not adequately assessed the potential mental and physical health impacts of its autoplay features on users, particularly children [2]. - TikTok's time management tools are deemed "easily overlooked," especially for younger users, and parental control features require "extra time and skills" to activate [2]. - Recommendations for TikTok include implementing a "screen use break" mechanism at night, adjusting recommendation algorithms for personalized content, and disabling "infinite scrolling" to prevent rapid browsing of videos [2]. Group 2: Potential Penalties - The European Commission could impose fines on TikTok of up to 6% of its global annual revenue, potentially amounting to billions of dollars [3]. - To avoid penalties, TikTok must alter its service design in Europe [3]. Group 3: Industry Implications - Analysts suggest that the EU's actions represent a "reality check" for TikTok and serve as a warning to all social media platforms, indicating a shift from maximizing engagement to design responsibility [4]. - Australia has implemented a social media ban for users under 16, marking the first legislative action of its kind, with other countries considering similar restrictions on youth access to social media [4].