SF Holding(SZ:002352) Xin Lang Cai Jing·2026-02-07 15:18Core Viewpoint - The Guangzhou Intellectual Property Court ruled in favor of SF Express in a trademark infringement case against a company selling "SF Speed Pregnancy" car stickers, ordering the defendant to pay 200,000 yuan in damages and publish a statement to mitigate negative impact [2][3][5]. Group 1: Case Background - The case was filed on June 30, 2025, and the court hearing took place on October 13, 2025 [3]. - SF Express claimed that the defendant's product closely resembled its registered trademark "SF Express," constituting trademark infringement due to the similarity in wording and logo [3][4]. Group 2: Defendant's Argument - The defendant argued that their product did not constitute trademark infringement as it fell under different product categories (Class 16 and Class 28) compared to SF Express's services (Class 39) [4]. - They claimed the term "Speed Pregnancy" was a humorous expression and not a commercial use of the trademark, suggesting that consumers purchased the stickers for aesthetic reasons [4]. Group 3: Court's Ruling - The court found that the defendant's use of the trademark weakened its distinctiveness and damaged its market reputation, constituting trademark infringement [5][8]. - The court emphasized that the defendant's actions were not creative expression but rather a form of lowbrow marketing that disrespected women's experiences and undermined the brand's professional image [5][8]. Group 4: Outcome and Implications - The court ordered the defendant to pay 200,000 yuan in damages and to publish a statement to mitigate the negative impact of their actions [2][8]. - The case serves as a warning that using puns or homophones related to established trademarks can lead to legal consequences [8].