Core Insights - BMW Group has announced its strategic plan for the Chinese market in 2026, emphasizing a significant product launch year with approximately 20 new models across its BMW, MINI, and BMW Motorrad brands to cater to consumer demands for driving pleasure and personalization [2] Group 1: Product Launches and Innovations - The new generation BMW iX3 long-wheelbase version will debut at the Beijing Auto Show this year and is set to launch in the second half of the year, designed specifically for the Chinese market with local consumer needs integrated [2] - The new generation BMW iX3 will feature advanced technologies including BMW's next-generation electric drive technology, "Heart of Joy" driving control system, and panoramic iDrive, along with deep integration of HUAWEI HiCar and a smart driving system developed in collaboration with Momenta [2][4] - In addition to the iX3, BMW plans to upgrade several mid-size to large models in 2026, including special editions for the Year of the Horse for models like the BMW 3 Series, X3, 5 Series, and X5 [3] Group 2: Market Performance and Localization - In 2025, BMW delivered approximately 2.464 million vehicles globally, with China remaining its largest single market, delivering over 625,000 BMW and MINI vehicles, supported by strong sales of core models [4] - BMW has established the largest R&D system outside Germany in China, with significant investments in innovation bases and software companies, and has deployed its AI platform "GAIA" at scale in the country [4] - The company has invested over 116 billion yuan in its Shenyang production base, which has begun trial production of the new generation BMW iX3, and plans to launch a sixth-generation battery project this year [4] Group 3: Leadership Changes - Christian Ach, the current head of the German market, will become the President and CEO of BMW Group Greater China starting April 1, 2026, marking a strategic move to deepen BMW's commitment to the Chinese market [5]
宝马2026年中国战略：三大品牌推约20款新车，另有马年特别版