第49届恒顺酱醋文化嘉年华启幕

Group 1 - The 49th Hengshun Sauce and Vinegar Cultural Carnival officially opened on February 7, 2023, with the theme "Happy New Year, Everything Goes Smoothly" [1] - The event is co-hosted by Jiangsu Hengshun Group Co., Ltd. and Xinhua Daily Media Group, running from February 7 to 9 across thirteen cities in Jiangsu province [1] - The carnival features a "main venue + sub-venues + convenience points" model, upgrading the local custom of "not celebrating the New Year without soy sauce" into a cultural feast shared across the province [1] Group 2 - The carnival aims to attract younger demographics by launching a design competition for Jiangsu universities and a micro-short drama project to invigorate the century-old brand [2] - Each sub-venue has tailored activities: Nanjing features calligraphy masters, Xuzhou incorporates robots for blessings, and Suzhou combines local cultural elements with traditional games [2] - The event promotes regional collaboration by organizing travel groups from surrounding cities to participate in market consumption, embodying the century-old "Shun" culture [2]