平台补贴退潮！你的外卖要涨价了？

Core Viewpoint - Major restaurant chains are increasing prices due to rising costs associated with the growing reliance on delivery services, which has significantly impacted their profit margins [1][2]. Group 1: Price Adjustments by Major Chains - KFC announced a price adjustment for its delivery products, while McDonald's raised prices at the end of last year, and even budget-friendly chain Salvia plans to increase menu prices by 1-2 yuan by 2025 [1]. - In 2025, Yum China reported a 25% year-on-year increase in delivery sales, which now account for 48% of restaurant revenue, indicating a strong dependency on delivery services [2]. - In the fourth quarter, KFC and Pizza Hut saw delivery sales account for 53% and 54% of their total sales, respectively, highlighting the increasing reliance on delivery [2]. Group 2: Impact on Smaller Businesses - Smaller businesses are facing even more severe challenges, with reports of a 60% drop in pure profits during intense delivery competition [2]. - Many small merchants are forced to adjust prices covertly by introducing high-margin meal sets as a means to increase prices without direct announcements [2]. Group 3: Consumer Perception and Market Dynamics - Major brands are publicly adjusting prices to reclaim pricing power, while smaller businesses are restructuring their product offerings to rebuild profit models [3]. - Consumer perception is becoming a significant challenge, as many customers have fixed price points in mind, making it difficult for brands to implement rational pricing adjustments [3]. - The convenience of delivery has altered consumer habits, making dine-in prices appear disproportionately high in comparison [3].