大湾区“1小时冰雪经济圈”成形

Core Viewpoint - The ice and snow economy in China is experiencing significant growth, with Guangdong province emerging as a key player in this sector, particularly during the upcoming Spring Festival, as indoor snow venues become popular destinations for local residents and tourists [3][6][10]. Group 1: Market Growth and Economic Impact - The national ice and snow industry is projected to exceed 1 trillion yuan by 2025 and reach 1.5 trillion yuan by 2030, with Guangdong benefiting from over 30 ice and snow venues and nearly 23,000 manufacturing enterprises [3][10]. - From 2016 to 2024, China's ice and snow industry scale is expected to grow from 364.7 billion yuan to 980 billion yuan, with an average annual growth rate of 21.09% [5][10]. - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [5]. Group 2: Consumer Behavior and Preferences - The "tropical snow country" concept in Guangdong is attracting a large customer base, with the province being the third-largest source of ice and snow tourists in China [6][7]. - Indoor snow venues are transforming skiing from a specialized sport into a popular lifestyle activity, appealing to families and young people seeking new experiences [8]. - The customer demographic at venues like Guangzhou's Hot Snow Miracle shows a balanced mix of local and external visitors, including tourists from Hong Kong, Macau, and Southeast Asia [7]. Group 3: Infrastructure and Venue Development - Guangdong has established over 30 ice and snow venues, with significant visitor numbers, making it a leading region for ice and snow tourism in China [6][10]. - The world's largest indoor ski resort, Qianhai Huafa Ice and Snow World, has seen over 1.3 million visitors within four months of operation [7]. - New outdoor snow venues are also being developed, such as the first large-scale outdoor real snow venue in Foshan, which is set to enhance the region's ice and snow offerings [12]. Group 4: Industry Supply Chain and Manufacturing - Guangdong is home to approximately 23,000 ice and snow equipment manufacturers, accounting for over 25% of the national total, indicating a robust supply chain for the ice and snow industry [10][11]. - The production of ice and snow equipment has seen a significant increase in domestic orders, with annual growth rates of 30-40% since the 2022 Beijing Winter Olympics [11]. - Companies are expanding their operations and enhancing production efficiency through technological upgrades, which is crucial for meeting the rising demand in the ice and snow market [11]. Group 5: Challenges and Future Directions - Despite the growth, the ice and snow industry faces challenges such as high operational costs, a lack of skilled professionals, and a tendency towards homogeneity in offerings [12][13]. - Experts suggest that companies should focus on cost control, talent development, and diversifying their offerings to include regional cultural elements and "ice and snow+" business models to ensure sustainable growth [13].