Costco makes moves to fix key membership problem

Younger consumers have more experience with the subscription economy than older ones. People in their 20s and 30s are, for example, used to signing up for a streaming service to binge-watch a popular show, then dropping it for something else once they have finished consuming the desired content. Costco has protected itself from that type of quick churn by offering annual memberships. There's no monthly option, so once it locks someone in for $65 as a Gold member or $130 as an Executive membership, which co ...