权威发布｜服务消费发展将迎重要战略机遇期

Core Viewpoint - The Chinese government is implementing a comprehensive plan to accelerate the growth of service consumption, which is expected to play a crucial role in enhancing economic quality and driving consumer spending [2][3]. Group 1: Policy Framework - The State Council has issued a "Work Plan" aimed at optimizing and expanding service supply, fostering new growth points in service consumption, and enhancing the quality of service consumption [2]. - The Ministry of Commerce will establish a "1+N" policy system to support various sectors, including home services, automotive aftermarket, and performing arts, with over ten specific support policies to be introduced [2][3]. Group 2: Service Consumption Growth - From 2020 to 2025, per capita service consumption expenditure is projected to grow at an annual rate of 8.5%, with the share of service consumption in total household expenditure increasing to 46.1%, up by 3.5 percentage points [2]. - The focus of consumer demand is shifting from mere availability to quality, with increasing demand for personalized, diverse, and high-quality service consumption products [2]. Group 3: Infrastructure and Support Initiatives - The Ministry of Transport plans to cultivate new growth points in transportation service consumption, including the development of a high-quality car rental service network and the expansion of yacht and cruise consumption [4][6]. - Plans are in place to construct over 10,000 charging stations on highways by 2026, with at least 25% being high-power charging stations to enhance service capacity [4]. Group 4: Sports and Entertainment Consumption - The sports sector is expected to see significant growth, with ski resorts projected to attract 118 million visitors and generate a total consumption of 69.15 billion yuan during the 2025-2026 winter season [7]. - The network audiovisual sector is anticipated to reach a market size of nearly one trillion yuan by 2025, driven by the popularity of micro-short dramas and a user base of 1.09 billion [7][8]. Group 5: International Consumption - The Ministry of Commerce is focusing on enhancing the international consumption environment, with a target of 82.04 million inbound travelers by 2025, representing a 26.4% increase [8]. - The sales of tax refund goods for outbound travelers are expected to grow by 95.9%, with nearly 13,000 tax refund stores established by the end of 2025 [8].