Core Viewpoint - TCL, a leading global technology company and partner of the Olympic and Paralympic Games, launched its campaign "It's Your Greatness" and opened the TCL Edelweiss Land exhibition in Milan to celebrate the Winter Olympics Milano-Cortina 2026 [1][3][7]. Group 1: Event and Exhibition Details - The TCL Edelweiss Land exhibition opened on February 5, 2026, at Piazza Duca d'Aosta in Milan, featuring over 500 square meters of space showcasing TCL's latest innovations [8]. - The exhibition runs from February 5 to February 22, 2026, and aims to inspire visitors to create something exceptional while adhering to ecological principles [8]. - Key guests at the opening included Kirsty Coventry, President of the International Olympic Committee, and Kevin Wang, CEO of TCL Technology [1][7]. Group 2: Technological Innovations and Contributions - TCL is providing televisions, digital advertising, and technical support to Olympic Broadcasting Services to enhance the viewing experience of the Winter Olympics for millions of fans worldwide [4]. - The company is also showcasing its "screen universe" and AI-supported air conditioning technologies at the Olympic Village in Milan [4]. - TCL's innovations aim to improve athletes' performance and comfort in Olympic villages, with products like smart washers and dryers [5]. Group 3: Commitment to Sports and Community - The slogan "It's Your Greatness" reflects TCL's commitment to excellence and aligns with Olympic values, encouraging individuals to find their own greatness [6]. - TCL supports a team of 15 athletes from 8 countries participating in the Winter Olympics and Paralympics, highlighting its dedication to sports [6]. - Kirsty Coventry emphasized TCL's global reach and its role in inspiring success and connecting communities through the Olympic spirit [9]. Group 4: Company Background - TCL, founded in 1981, is a prominent technology company focused on providing innovative solutions, including televisions and smart home devices [11]. - The company operates 47 research and development centers and 39 manufacturing bases worldwide, reinforcing its position as a competitive global brand in smart technologies [12]. - TCL has become an official global partner of the Olympic and Paralympic Games in the category of home audiovisual devices and appliances [12].
TCL pozdvihuje zážitok fanúšikov aj športovcov zo Zimných olympijských hier v Miláne a Cortine 2026 a sprostredkúva publiku na celom svete víziu výnimočnosti