马云亲自督战，阿里猛投30亿抢入口

Core Insights - Alibaba is intensifying its competition in the AI sector with a significant marketing push, including a 30 billion yuan initiative aimed at enhancing user engagement and establishing its AI application as a primary entry point for consumers [4][6][10]. Group 1: Marketing Strategy - The "Spring Festival 30 billion free meal" campaign is a major marketing effort, with a focus on high-frequency consumption scenarios such as food and entertainment [2][10]. - The campaign includes a "1 penny for milk tea" promotion, which has seen rapid user engagement, with over 1 million orders placed within three hours of launch [5][10]. - The strategy aims to create a closed-loop system for user decision-making, payment, and fulfillment through enticing offers [10][26]. Group 2: AI Application Development - Alibaba's AI assistant, Qianwen, is designed to move beyond basic suggestions to actively assist users in real-life scenarios, integrating various services seamlessly [7][9]. - The app has already demonstrated its capability to handle a full transaction process, from receiving requests to completing bookings [9][14]. - Qianwen's integration with Alibaba's ecosystem allows for a comprehensive service offering, enhancing user experience and engagement [14][18]. Group 3: Competitive Landscape - The AI market is becoming increasingly competitive, with Alibaba needing to secure user entry points to maintain relevance against rivals like Tencent [13][28]. - The company is focusing on high-frequency consumption needs to build delivery capabilities and facilitate the transition to an AI-driven future [29][30]. - Alibaba's approach is characterized by a significant investment in user acquisition and retention, indicating a long-term strategy to dominate the AI consumer market [28][29].