Sou Hu Cai Jing·2026-02-08 09:35Group 1 - Apple's electric vehicle project "Project Titan" faced a halt after initially being pursued secretly, leading to intense recruitment efforts targeting Tesla engineers, who reportedly received offers double their current salaries without interviews [1][3] - Tesla CEO Elon Musk revealed that Tesla engineers opted to disconnect calls from Apple to avoid recruitment pressure, indicating the aggressive nature of Apple's hiring strategy [1] - Despite Apple's recruitment attempts, Tesla did not take legal action against Apple for poaching employees, contrasting with its previous actions against Rivian for similar behavior [3] Group 2 - Apple had aimed to develop a fully autonomous vehicle by 2028 but ultimately decided to abandon the project in early 2024, notifying over 2,000 employees of the termination [3] - The project underwent multiple revisions, shifting from a fully autonomous model without steering wheels or pedals to one with limited autonomous capabilities, reflecting Apple's struggle to compete with established automakers like Tesla [3] - Analyst Dan Ives from Wedbush Securities noted that the rapidly changing electric vehicle market has placed Apple at a disadvantage, with many engineers from Project Titan now redirected to Apple's AI initiatives, which are seen as a more logical allocation of resources [3]