每经热评｜提振内需的新路 在更绚烂的人间烟火

Group 1 - The core viewpoint emphasizes that boosting domestic demand is not just a slogan but a necessary action for the Chinese economy, with a focus on building a strong domestic market as a key task for 2026 [1] - Consumer spending has become a critical support for stable economic operation, contributing 2.6 percentage points to GDP growth in 2025, despite the overall consumption rate being low at 52% and personal consumption rate below 40% [2] - The existence of a gap in consumption rates presents an opportunity for boosting consumption and driving domestic demand, with the need to shift focus from cold transaction data to vibrant, specific life experiences [2] Group 2 - The empowerment of the "life economy" through the internet and big data allows for the discovery of nuanced consumer demands, as seen in platforms like Xiaohongshu, which facilitate the expression of individual needs [3] - The emergence of emotional value demands, such as those seen in the popularity of products like "crying horse" and the success of live-streaming sales, indicates a shift towards consumers seeking products that express emotions rather than just material possessions [3][4] - New lifestyle trends among urban youth, such as cycling and camping, are creating diverse experiential demands, leading to a full industry chain around these activities, which reflects a shift away from price wars towards quality differentiation [4] Group 3 - Consumers are increasingly willing to pay for cultural values, aesthetic resonance, and identity recognition, as demonstrated by the rise of cultural phenomena like "Su Chao" and "Village BA," which transform consumption into emotional connections [5] - The underlying logic of the life economy is to recognize individual needs and achieve precise supply-demand matching, with small, diverse, and novel demands becoming new growth points for consumption [5] - Focusing on specific human needs and respecting diverse aesthetics allows producers and brands to invest in people, leading to a cycle where new demands drive new supply and vice versa, thus paving a new path for boosting domestic demand [5]