Sou Hu Cai Jing·2026-02-08 11:47Core Viewpoint - The strong rebound of Moutai has ignited the entire liquor sector, with significant price movements and market reactions indicating a potential recovery in the industry after a prolonged adjustment period [1][2][4]. Group 1: Moutai's Market Performance - Moutai's stock price surged by 8.61% on January 29, marking the highest single-day increase since February 2025, and its market capitalization returned to 1.8 trillion yuan with a trading volume exceeding 26.3 billion yuan [2]. - The stock price of Moutai has rebounded over 18% from its low, approaching a critical technical bull market position, which could influence the extent of its price increase and the nature of the rebound [4]. - The price of Moutai's 53-degree 500ml flying Moutai is psychologically anchored at 1499 yuan, and if the market price falls below this level, Moutai may implement strategies to stabilize prices [4]. Group 2: Industry Trends and Consumer Behavior - The upcoming Spring Festival is traditionally a peak consumption period for liquor, and the introduction of iMoutai has helped stabilize prices after a previous decline [1][4]. - There is a notable increase in demand for flying Moutai during the Spring Festival, but post-holiday, consumer purchasing behavior may revert to more rational levels, potentially affecting prices [4]. - The overall liquor industry is showing signs of recovery, with first-tier brands like Moutai indicating a gradual exit from the adjustment phase, which could positively impact the pricing structure across the sector [7]. Group 3: Collectible Liquor Market - The collectible value of Moutai's zodiac-themed products is under scrutiny, with some experts advising caution regarding their investment potential, as past releases have shown significant price fluctuations [5]. - The market for zodiac-themed Moutai has seen substantial price adjustments, with the latest batch experiencing a drop from 2750 yuan to 2280 yuan per bottle [4][5]. - Comparatively, other collectible products, such as the zodiac water from Nongfu Spring, have demonstrated even higher premium rates, raising questions about Moutai's relative value in the collectible market [1]. Group 4: Economic Context and Future Outlook - The liquor industry has experienced multiple adjustment cycles since 1999, with the current cycle, which began in 2022, being notably prolonged, reflecting broader economic challenges and shifts in consumer demand [8][9]. - The recovery of the liquor sector is closely tied to macroeconomic indicators, with expectations for a turning point in the industry by the second half of 2026 as inventory levels normalize [9].