赏美景 品美食!来豫园灯会一站式解锁中国年味

Core Insights - The 2026 Shanghai Yuyuan Lantern Festival is a vibrant cultural event that merges traditional festivities with modern cultural elements, attracting both local residents and international tourists [1] - The festival serves as a consumption platform centered around traditional culture, utilizing innovative products and enhanced consumer experiences to stimulate economic activity during the holiday season [1] Group 1: Event Highlights - The festival features the "Cloud Horse Dream" lantern as a popular item, appealing to visitors for its cute design and commemorative value [1] - A new lantern design allows for both handheld and crossbody use, with a shift from battery-operated to rechargeable models, achieving daily sales of several hundred units [1] Group 2: Visitor Experience - A significant number of foreign tourists are seen wearing Hanfu, with an average cost of 700-800 yuan, enhancing the festive atmosphere [2] - Dining experiences during the festival show a marked increase in business, with restaurants like Lvbolang reporting high turnover rates and early queues for seating [2] Group 3: Culinary Offerings - Traditional restaurants at Yuyuan have introduced limited-time dishes, such as the "Fortune Comes Soon" dim sum set, which combines taste, festive spirit, and auspicious meanings, performing well in sales [2] Group 4: Promotional Strategies - The festival has introduced a "ticket stub as currency" model, allowing visitors to use their ticket stubs for discounts on various services, with a total value of 600 yuan redeemable across multiple participating merchants [2] - This initiative involves over 90 traditional businesses across nine districts, promoting new year discounts and enhancing the overall consumer experience [2] Group 5: Cultural Engagement - The festival aims to enhance visitors' understanding of Chinese traditional culture through interactive experiences, thereby driving consumer engagement and emotional value [3]