Apple(US:AAPL) Shang Hai Zheng Quan Bao·2026-02-08 13:40Core Insights - Zhuhai Duty-Free Group has launched the Apple section at the Gongbei Port duty-free store, marking Apple's first entry into China's port duty-free market and the debut of smart electronic products in this channel [1][2] Group 1: Launch and Product Offering - The Apple section features a two-level layout, with the first floor dedicated to product display and the second floor for services like checkout and product activation, creating an interactive digital shopping space for travelers [1] - The initial product offerings include the latest iPhone models such as iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, with a focus on storage options like 256GB and 512GB [2] - The iPhone 17 256GB is priced at 5,999 yuan, while the duty-free price is 6,099 HKD, representing a nearly 10% discount compared to the official price when converted [2] Group 2: Strategic Initiatives and Future Plans - Zhuhai Duty-Free is working to introduce national and provincial subsidies into the duty-free channel, potentially offering consumers additional discounts of up to 500 yuan on top of the duty-free prices [2] - The company plans to expand its product categories beyond electronics to include trendy items and gold jewelry, aligning with consumer demand for high-quality gifts during the upcoming Spring Festival [2] - By the end of 2025, Zhuhai Duty-Free's duty-free business segment is projected to achieve revenues of 1.131 billion yuan and a net profit of 391 million yuan, indicating improved financial performance [3] - The company aims to deepen its presence in the Guangdong-Hong Kong-Macao Greater Bay Area and expand its national footprint through strategic optimization and category restructuring [3]