“顺丰速孕”碰瓷“顺丰速运”？法院判了

Core Viewpoint - The Guangzhou Intellectual Property Court ruled in favor of SF Express, recognizing "SF Express" as a well-known trademark and determining that the "SF Pregnancy" car stickers sold by the defendant constituted trademark infringement due to their similarity and derogatory impact on the brand's reputation [1][5][7]. Group 1: Trademark Infringement Case - SF Express filed a lawsuit against the defendant, Shop Xiao Er, for trademark infringement after discovering the sale of "SF Pregnancy" car stickers that closely resembled its trademark [1][4]. - The defendant argued that "SF Pregnancy" was a humorous expression and that consumers purchased it for aesthetic reasons, not intending to infringe [4]. - The court found that the "SF Express" trademark had been recognized as a well-known trademark since 2010, meeting the legal criteria for such recognition [5]. Group 2: Court's Ruling and Implications - The court ruled that the "SF Pregnancy" stickers not only infringed on the trademark but also violated public morals by trivializing women's reproductive experiences and damaging the professional reputation of SF Express [7]. - The court ordered the defendant to compensate SF Express for economic losses and other expenses totaling 200,000 yuan, and to publish a statement in the media to mitigate the negative impact [7]. Group 3: Market Response and Cultural Context - Prior to the ruling, there were reports of multiple sellers on e-commerce platforms offering "SF Pregnancy" stickers, priced between 5 to 20 yuan, with some sellers claiming high sales volumes [8]. - Public sentiment reflected discomfort with the stickers, with some netizens supporting SF Express's legal action against the perceived vulgarity of the product [9]. - SF Express emphasized the promotion of positive cultural expressions and stated its commitment to protecting its brand against unauthorized sales of related materials [11].