智己2025年卖车8.1万辆连续三年未达标 联席CEO刘涛就断言特斯拉存安全隐患致歉

Core Viewpoint - Liu Tao, co-CEO of Zhiji Auto, publicly apologized to Tesla for previous comments regarding a traffic accident, which were later proven incorrect [2][3][6]. Group 1: Apology and Incident Background - On February 4, Liu Tao apologized on social media for his earlier statements suggesting safety issues with Tesla vehicles following a major traffic accident in Chaozhou on November 17, 2022 [2][3]. - Initial claims made by Liu were based on limited information, but subsequent investigations revealed that the accident was not caused by Tesla's brake failure [3][6]. - Liu's apology included a correction of his previous statements and an acknowledgment of the negative impact on Tesla [3]. Group 2: Sales Performance - Zhiji Auto's sales target for 2023 was set at 45,000 units, but the actual sales reached only 38,300 units, reflecting a significant shortfall despite a year-over-year growth of 665.06% [10]. - In 2024, the company achieved sales of 65,500 units, which was only 55% of the minimum target of 120,000 units [11]. - For 2025, Zhiji Auto aimed for a sales volume of 81,000 units, achieving a year-over-year growth of 23.68%, but still falling short of its target [13]. Group 3: Management and Quality Issues - Liu Tao has faced multiple instances of public apology due to misconduct and product quality issues, indicating challenges in the company's marketing strategy and quality control [7]. - Past incidents include traffic violations during a promotional event and significant complaints regarding the vehicle's software system [7]. - The company has been advised to strengthen internal audits and improve product quality to rebuild consumer trust and enhance brand reputation [7]. Group 4: Future Outlook - Zhiji Auto plans to expand its market presence in the Middle East and North Africa, with a focus on the UAE as a central hub for regional growth [14][15]. - The company is optimistic about achieving its sales goals for 2025, despite acknowledging the challenges ahead [12].