首破30000店、覆盖32省级区域300多市,瑞幸“原产地旗舰店”落地深圳

Core Insights - Luckin Coffee has opened its 30,000th store, the "Origin Flagship Store," in Longgang District, Shenzhen, emphasizing a global origin theme and strategic upgrades in quality, supply chain, and sustainability [1][2][3] Store Features - The flagship store spans 420 square meters, featuring two levels, artistic wall installations, a flavor map, and an interactive tasting space [3][6] - It adheres to the latest LEED Platinum standards for green building and meets low-carbon space requirements set by the China Building Energy Efficiency Association [3][6] - The store is equipped with semi-automatic coffee machines, a master space, and a special origin tasting lab, along with exclusive and hand-brewed menu items [3][6] Product Offerings - During the trial operation, limited special drinks like "Scarlet Moonlight," "Nanshan Mist," and "Tiramisu Latte" became popular among local customers [3][6] - The opening event featured coffee made from the champion beans of the 2025 Yunnan Gem Coffee Bean Competition, alongside the new "Taste of Origin" series SOE products, which received positive feedback from attendees [3][6] Company Expansion - Luckin Coffee now operates over 30,000 stores across 32 provincial-level administrative regions and more than 300 cities in China, with international presence in Singapore, Malaysia, and the United States [3][6] - The company has established quality raw material supply bases in coffee origin regions such as Brazil, Ethiopia, and Yunnan, as well as exclusive production areas for coconut and jasmine tea [3][6] Vision and Mission - The Chairman of Luckin Coffee, Lei Hui, stated the company's commitment to delivering high-quality coffee from various global origins, aiming to provide consumers with a genuine global flavor experience [4][7]

首破30000店、覆盖32省级区域300多市,瑞幸“原产地旗舰店”落地深圳 - Reportify