东鹏饮料:选定“海岛椰”作为餐饮渠道切入的核心试点单品,持续推动产品与餐饮场景融合
Core Insights - The company has identified the restaurant channel as a key strategic exploration area, highlighting its significant market potential and growth opportunities within the vast domestic restaurant industry [1] - The plant-based protein drink "Haidai Coconut" has been selected as the core pilot product for entry into the restaurant channel, aligning with dining consumption needs and festive gifting scenarios [1] - The company plans to increase resource investment and implement refined operational strategies to enhance product penetration and market share in the restaurant beverage market, aiming to create new growth points for performance [1]