3 6 Ke·2026-02-09 03:18Core Insights - The article discusses the launch of Alibaba's Qianwen "Spring Festival 30 Billion Free Order" campaign, which allows users to order milk tea for just 0.01 yuan, igniting a new round of "AI takeout wars" [1][27] - The campaign saw overwhelming participation, with over 10 million orders placed within the first 9 hours, leading to significant user engagement and social media buzz [27][29] - However, the campaign also faced technical issues, with users reporting system crashes and delays in order fulfillment, highlighting challenges in user experience [1][29] Group 1 - The Qianwen campaign aims to attract users by offering milk tea at a minimal cost, leveraging AI for ordering [1][27] - Social media reactions included complaints about order errors and delivery issues, indicating operational challenges [1][4] - The campaign's success led to Qianwen topping the App Store's free download chart, surpassing Tencent's previous efforts [27][29] Group 2 - The competitive landscape features significant financial investments from major players, with Qianwen committing 30 billion yuan, including 20 billion in free order cards and 10 billion in cash red envelopes [27][29] - The article notes that the marketing strategies of various AI applications are shifting towards user retention and engagement rather than just acquisition [29][55] - The overall AI application market is experiencing a slowdown in user growth, prompting companies to focus on creating indispensable daily use cases for their products [29][55]