京津冀消协揭除醛仪、除醛果冻虚假宣传套路，霍尼韦尔、希望树等企业被约谈

Core Viewpoint - The Beijing, Tianjin, and Hebei Consumer Associations have jointly issued a public advisory to address market chaos surrounding emerging consumer products like formaldehyde removal devices and gels, aiming to promote rational market behavior and protect consumer rights [1] Group 1: Market Issues - The formaldehyde removal product market is plagued by frequent false advertising, severely harming consumer rights. Claims such as "single unit covers 180㎡" and "99%+ formaldehyde removal rate in 2 hours" are misleading as they originate from small, controlled test environments, which differ significantly from real household conditions [1] - Some companies confuse concepts by marketing ozone as "active oxygen" or "super oxygen," deliberately avoiding health hazard warnings and failing to provide necessary alerts in their descriptions [1] - Similar issues are present with formaldehyde removal gels, which claim "24-hour move-in" and "99% removal rate," while downplaying the specific conditions under which these results were achieved, leading to doubts about their effectiveness in typical home environments [1] Group 2: Regulatory Actions - The consumer associations have conducted key discussions with brands such as Hope Tree, Honeywell, and others, demanding accountability for false advertising and misleading promotions [2] - Brands that refused to participate in discussions, like Shanshan and Baidesi, were publicly criticized by the consumer associations for not fulfilling their obligations [2] Group 3: Compliance Requirements - Companies are required to conduct comprehensive self-inspections and rectify misleading content in promotional materials, including removing exaggerated claims and misleading statements [3] - There is a mandate for clear disclosure of testing data, including the volume and conditions of test environments, to avoid misleading consumers [3] - Companies must adhere to strict operational responsibilities, ensuring that e-commerce platforms and MCN organizations monitor and regulate the promotional content of vendors [3] Group 4: Product Standards - Formaldehyde removal device manufacturers must standardize terminology and risk disclosures, clearly labeling ozone and its health risks, and specifying usage conditions [4] - Formaldehyde removal gel producers are required to accurately disclose product ingredients and the principles of formaldehyde removal, avoiding vague terms like "herbal essence" [4] Group 5: Consumer Guidance - The consumer associations have issued guidelines urging consumers to adopt rational consumption practices, emphasizing the importance of verifying product claims and being cautious of exaggerated statements [5] - Consumers are advised to check product labels for core ingredients, request complete third-party testing reports, and ensure they purchase from reputable manufacturers [5] - A special supervisory group will be established to monitor compliance and address companies that fail to rectify issues within the stipulated timeframe [5]