Guan Cha Zhe Wang·2026-02-09 03:52Core Viewpoint - Kuaishou has partnered with China Central Television (CCTV) for the 2026 Spring Festival Gala, allowing users to reserve the live broadcast in advance, enhancing the festive experience [1][3]. Group 1: Partnership and Content Delivery - Kuaishou will present the entire content of the 2026 CCTV Spring Festival Gala through various formats including live streaming, on-demand, and short videos, enabling users to revisit classic performances from previous years [3]. - In addition to the CCTV gala, Kuaishou will also feature content from over 20 regional Spring Festival galas, creating a diverse and vibrant representation of the Chinese New Year celebrations [3]. Group 2: Event Schedule and User Engagement - A detailed schedule of various Spring Festival galas on Kuaishou has been provided, including specific dates and times for events such as the 2026 Liaoning Spring Festival Gala on February 15 [6][7]. - Kuaishou is promoting user interaction through activities such as red envelope giveaways from February 4 to 23, with opportunities to win cash prizes during live broadcasts, enhancing user engagement during the festive period [9].