MrBeast Says First Person To Crack His Super Bowl Ad Puzzle Wins $1 Million: Here's What You Have To Do

Group 1 - The core concept of the campaign is a $1 million puzzle challenge linked to a Super Bowl ad featuring YouTube star MrBeast, aimed at engaging viewers and promoting Salesforce's Slack AI tools [1][2] - The ad showcases MrBeast announcing that the $1 million is locked in a vault, which can only be accessed by solving a series of puzzles presented in the commercial [2][4] - Clues are strategically placed throughout the ad, encouraging viewers to analyze the content closely and rewatch it frame by frame to decode the hidden messages [3][4] Group 2 - The campaign is designed to promote Slackbot, an AI assistant within Salesforce's Slack platform, which aids users in finding information, summarizing conversations, and automating tasks [4] - Salesforce's choice to collaborate with a digital creator like MrBeast, who has a significant online following, marks a shift from traditional Super Bowl advertising strategies that typically feature Hollywood celebrities [4][5] - MrBeast is recognized as the most-subscribed creator on YouTube, boasting approximately 466 million subscribers, which enhances the campaign's potential reach [5]