Sou Hu Cai Jing·2026-02-09 05:54Core Insights - The conference on February 6, 2026, focused on the theme "Innovation while Upholding Tradition" and aimed to discuss digital transformation and AI strategies for traditional Chinese brands [1] Group 1: Digital Transformation Initiatives - The China Commercial Federation and Meituan have launched a digitalization initiative for traditional brands, providing free digital service packages to dozens of brands over three years [1] - A total of 206 traditional restaurant brands and 6,027 stores have completed their online integration, covering 234 cities nationwide [1] - The search volume for traditional brands on Meituan and Dianping has increased nearly ninefold in the past year, with order volume rising by 34% and annual transaction growth rate stabilizing at over 27% [1] Group 2: AI Integration in Operations - Over half of traditional brands are utilizing AI tools to assist in operational decision-making, combining traditional experience with data-driven insights [4] - Meituan's AI tools, such as the "Smart Steward," have helped over 1.5 million users with reservations, significantly reducing manual data collection time for store managers [3][4] - The "Smart Ordering" feature enhances customer experience by allowing pre-ordering during wait times, improving table turnover rates and reducing labor costs [3] Group 3: Future Directions and Support - Meituan has launched the "AI Toolbox for Traditional Dining," offering free access to core AI tools and one-on-one business optimization services [6] - The company aims to provide not just traffic support but also ensure predictable growth by enhancing collaboration in scenarios, experiences, and technology [8]