HWORLD(US:HTHT) Jin Rong Jie·2026-02-09 06:16Core Viewpoint - Hanting Hotel is launching a new brand structure called Hanting 4.0 and Hanting Express, aiming to redefine the national hotel experience for 1.4 billion citizens in China, focusing on affordability and accessibility in the hospitality sector [11][13][23]. Group 1: Event Overview - The event took place at the BFC Fosun Art Center's rooftop garden, described as "the most beautiful rooftop in Shanghai," and was hosted by Hanting, marking a significant product launch [1][15]. - The atmosphere included a winter market with festive decorations, creating a fairy-tale ambiance for attendees [4][5]. Group 2: Brand Strategy - Hanting 4.0 aims to redefine what constitutes a good and affordable national hotel, while Hanting Express focuses on expanding access to quality hotel experiences across more locations [14][20]. - The launch of Hanting Express is seen as a response to the underutilized property market, allowing for the transformation of old hotels and idle properties into functional spaces [18][24]. Group 3: Market Positioning - Hanting is positioning itself as a foundational infrastructure for the travel needs of 1.4 billion citizens, akin to essential utilities like water and electricity [23][40]. - The company emphasizes a dual-engine strategy: Hanting 4.0 raises quality standards, while Hanting Express rapidly expands market reach to meet renovation demands [20][30]. Group 4: Competitive Advantage - Hanting's model is built on four key principles: light, fast, economical, and profitable, which redefines traditional hotel renovation models [24][27]. - The company boasts a strong supply chain, advanced digital management systems, and a membership base exceeding 300 million, providing a competitive edge in the hospitality industry [26][29]. Group 5: Brand Identity - Hanting has introduced a complete IP system called "Hanma Bajun," aiming to create emotional connections with customers through a family-oriented character narrative [31][33]. - This approach is intended to differentiate Hanting in the competitive hotel market by adding a layer of cultural engagement beyond mere commercial transactions [33]. Group 6: Industry Leadership - Hanting has become the largest single hotel brand globally, with 359,475 rooms, surpassing major competitors like Holiday Inn Express and Hampton by Hilton [34][36]. - The company's strategy diverges from typical market trends by focusing on the broader, more complex national market rather than solely high-end offerings [37][40].